Keith Coulter

Associate Professor of Marketing
Ph.D., University of Connecticut

E-mail: kcoulter@clarku.edu
Phone: 508-793-7749
Curriculum Vitae for Dr. Coulter

Research Interests

Behavioral pricing, services marketing, advertising persuasion theory

Teaching Courses

Marketing Strategy & Simulation
Advertising & Promotion
Consumer Behavior
Market Pricing
Marketing Management
Sales Management

Go to Dr. Coulter's Course Pages for more detail

Key Publications/Presentations

Coulter, Keith S. (2016) "How Hand Proximity Impacts Consumer Responses to a Persuasive Communication," Psychology and Marketing, 33 (2), 135-149.

Coulter, Keith S. and Suri, Ranjneesh, "On Musical Meter and Numerical Preferences: How the Auditory Subitizing of Musical Time Signature Impacts Number Predilection," submitted to the Journal of the Academy of Marketing Science (JAMS), April 2016.

Coulter, Keith S. and Suri, Ranjneesh, "On Melodic Contour and Number Preferences: How Musical Melody Impacts Number Predilection," submitted to the Journal of the Marketing Research, April 2016.

Barone, Michael J. and Coulter, Keith S., "The Upside Down: How Physical Orientation Impacts Price Magnitude and Product Quality Perceptions," submitted to the Journal of Marketing, February 2016.

Coulter, Keith S., and Patricia Norberg, (2009) “The Effects of Physical Distance Between Regular and Sale Prices on Numeric Difference Perceptions,” Journal of Consumer Psychology conditionally accepted for publication (with minor revisions) September 1, 2008.

Coulter, Keith S., and Robin A. Coulter, (2007) “Distortion of Price Discount Perceptions: the Right Digit Effect,” Journal of Consumer Research, 34 (2), August, 162-175.

Coulter, Keith S. and Robin A. Coulter (2005), “Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood,” Journal of Consumer Psychology, 15 (1), 64-76.