Faculty Biography

Pilsik Choi

Pilsik Choi

Assistant Professor of Marketing
Graduate School of Management
Clark University
Worcester, MA 01610-1477

Curriculum Vitae for Dr. Choi


PhD, University of Illinois at Urbana-Champaign, 2005

Research Interests

Retail store choice (focusing on pre-visit planning stage), retailing pricing, managerial issues in the movie and DVD industry, coopetition among competing firms

Teaching Courses

Marketing Management
Retail Management
Marketing Research
International Marketing

Key Publications

Choi, Pilsik and Keith S. Coulter (forthcoming), “It’s Not All Relative: The Effects of Mental and Physical Positioning of Comparative Prices on Absolute versus Relative Discount Assessment,” Journal of Retailing. (accepted on 4/9/2012)

Coulter, Keith S., Pilsik Choi, and Kent B. Monroe (2012), “Comma N' Cents in Pricing: The Effects of Auditory Representation Encoding on Price Magnitude Perceptions,” Journal of Consumer Psychology, 22 (3), 395-407

Choi, Pilsik, Sang Hoo Bae and Jongbyung Jun (2010), “Digital Piracy and Firms’ Strategic Interactions:
The Effects of Public Copy Protection and DRM Similarity,” Information Economics and Policy, Vol. 22, No. 4, p. 354-364

Choi, Pilsik, Rosanna Garcia, and Colette Friedrich (2010), “The Drivers for Collective Horizontal Coopetition: A Case Study of Screwcap Initiatives in the International Wine Industry,” International Journal of Strategic Business Alliances, Vol. 1, No. 3, p. 271-290.