Lin Boldt, PhD
Assistant Professor of Marketing
Graduate School of Management
Clark University
Worcester, MA 01610-1477
phone: 508.793.7742
email: LBoldt@clarku.edu
Education
PhD, University of Wisconsin - Madison
Research Interests
Joint Decision Making
Context Effects in Choice Decision Making
Hierarchical Bayes Choice Models
Retailer Pricing Policies
Digital Marketing
Teaching Courses
Digital Marketing Analytics
Marketing Consulting Projects
Marketing Research
Key Publications
Boldt, Lin and Neeraj Arora, “Dyadic Compromise Effect,” Marketing Science, forthcoming.
Kopalle, Praveen K., P.K. Kannan, Lin Bao Boldt and Neeraj Arora (2012) (equal authorship), “The Impact of Household Level Heterogeneity in Reference Price Effects on Optimal Retailer Pricing Policies,” Journal of Retailing, 88(1), 102-114. [Winner of the 2014 Davidson Award]
Research In Progress
Coulter, Keith S., Lin Boldt and Robin A. Coulter, “On Gymtimidation and Exeruption”
Boldt, Lin and Neeraj Arora, “Competitive Spillover Effect of Digital Advertising”