Faculty Biography

Lin Boldt

Lin Boldt, PhD

Assistant Professor of Marketing
Graduate School of Management
Clark University
Worcester, MA 01610-1477

phone: 508.793.7742
email: LBoldt@clarku.edu

Curriculum Vitae for Dr. Boldt


Education

 

PhD, University of Wisconsin - Madison

 

Research Interests

 

Joint Decision Making

Context Effects in Choice Decision Making

Hierarchical Bayes Choice Models

Retailer Pricing Policies

Digital Marketing

 

Teaching Courses

 

Digital Marketing Analytics

Marketing Consulting Projects

Marketing Research

 

Key Publications

 

Boldt, Lin and Neeraj Arora, “Dyadic Compromise Effect,” Marketing Science, forthcoming.

Kopalle, Praveen K., P.K. Kannan, Lin Bao Boldt and Neeraj Arora (2012) (equal authorship), “The Impact of Household Level Heterogeneity in Reference Price Effects on Optimal Retailer Pricing Policies,” Journal of Retailing, 88(1), 102-114. [Winner of the 2014 Davidson Award]

 

Research In Progress

 

Coulter, Keith S., Lin Boldt and Robin A. Coulter, “On Gymtimidation and Exeruption”

Boldt, Lin and Neeraj Arora, “Competitive Spillover Effect of Digital Advertising”