Faculty Biography

Lin Boldt

Lin Boldt, PhD

Assistant Professor of Marketing
Graduate School of Management
Clark University
Worcester, MA 01610-1477

phone: 508.793.7742
email: LBoldt@clarku.edu

Curriculum Vitae for Dr. Boldt



PhD, University of Wisconsin - Madison


Research Interests


Joint Decision Making

Context Effects in Choice Decision Making

Hierarchical Bayes Choice Models

Retailer Pricing Policies

Digital Marketing


Teaching Courses


Digital Marketing Analytics

Marketing Consulting Projects

Marketing Research


Key Publications


Boldt, Lin and Neeraj Arora, “Dyadic Compromise Effect,” Marketing Science, forthcoming.

Kopalle, Praveen K., P.K. Kannan, Lin Bao Boldt and Neeraj Arora (2012) (equal authorship), “The Impact of Household Level Heterogeneity in Reference Price Effects on Optimal Retailer Pricing Policies,” Journal of Retailing, 88(1), 102-114. [Winner of the 2014 Davidson Award]


Research In Progress


Coulter, Keith S., Lin Boldt and Robin A. Coulter, “On Gymtimidation and Exeruption”

Boldt, Lin and Neeraj Arora, “Competitive Spillover Effect of Digital Advertising”