Faculty Biography

Lin Boldt

Lin Boldt, PhD

Assistant Professor of Marketing
Graduate School of Management
Clark University
Worcester, MA 01610-1477

phone: 508.793.7742
email: LBoldt@clarku.edu



PhD, University of Wisconsin - Madison

Research Interests

Joint Decision Making
Context Effects in Choice Decision Making
Hierarchical Bayes Choice Models
Retailer Pricing Policies
Household Financial Decision Making

Teaching Courses

Marketing Research
Marketing Management

Key Publications

Kopalle, Praveen K., P.K. Kannan, Lin Bao Boldt and Neeraj Arora (2012) (equal authorship), “The Impact of Household Level Heterogeneity in Reference Price Effects on Optimal Retailer Pricing Policies,” Journal of Retailing, 88(1), 102-114.

Research In Progress

“Joint Choice and Compromise Effects: Implications for Decision Optimality in Family Retirement Investment” (dissertation paper), target journal: Journal of Marketing Research.

“Incorporating SKU Availability in Conjunctive Choice Models,” with Qing Liu, Neeraj Arora and Ty Henderson, target journal: Marketing Science.