Executive Discussion Series: Doing Effective Global Market Research
 

Richard Pace, Director of Financial Services Research Group, and Madhunika Raghavan, Vice President for the Pharmaceutical Research Group at Maritz Research, will jointly discuss the challenges of conducting research globally on November 11, 2008, between 12 and 1 pm at the Graduate School of Management Executive Discussion Series.

Mr. Pace assists clients in the financial services sector to effectively analyze research results in order to provide more actionable sales and marketing recommendations. Ms. Raghavan is a long-term professional in the field of marketing research with extensive experience in the pharmaceutical industry. She has advised global companies on the design, management, and analysis of marketing research which have resulted in successful marketing initiatives.

Designing studies, conducting field surveys in multiple languages, managing cultural disparities in different countries, and interpreting results will be covered.

(The event will take place in Carlson Hall’s Room 128 between 12 and 1 pm. Light refreshments will be served.)

 

 

 

GSOM Announces the MBA in Social Change
 

Whether working for a non-profit, grassroots organization or a multi-national conglomerate, one of the greatest challenges facing today’s global executive is weighing business goals against societal and environmental impact.

Clark University’s MBA Program with a concentration in Social Change is a pioneering joint effort by Clark University’s Graduate School of Management and the International Development, Community and Environment (IDCE) department to offer you strategic management education in areas like social entrepreneurship, community development, business for social change and international development while helping you acquire valuable skills such as project design, risk analysis and conflict mediation.

Some of the class offerings will include: Sustainable Consumption & Production, Technology & Sustainability, Microfinance, Non Profit & NGO Management Issues, People & Places: Theories of Community Development & Planning, Community Development Finance, Principles of Conflict Negotiation, International Environmental Law & Policy and Economic Fundamentals for International Development.

We encourage and welcome your inquiries about the MBA with a Social Change concentration. For more information, please call us at 508.793.7406 or email.

 

 

 

Global Business Seminar Heads to Shanghai in May, 2009
 

Students participating in GSOM’s 2009 Global Business Seminar will have an opportunity to develop “live case studies” with Chinese business executives during a trip to Shanghai planned for the last week of May, according to Senior Associate Dean Priscilla Elsass.

With a population of more than 20 million, Shanghai is the largest city in China and is one of the largest and most developed cities in the world. With the rapid emergence of the Chinese economy, GSOM decided that holding the seminar in Shanghai could provide the greatest benefit to participating students, Elsass said.

Offered in the Spring semester, the seminar will include six Saturday sessions with cases, readings and speakers focused on China’s history and economic climate, according to Professor of Management Barbara Bigelow, who will co-teach the seminar with Elsass. Students and alumni, who are also invited to participate, will have an opportunity to choose readings based on their area of interest.

While in Shanghai, they will visit 7 to 10 companies over five working days, which will be followed by an optional three-day trip to Beijing. “It’s one thing to talk about global business, but it’s certainly another to experience it firsthand,” Elsass said. “That’s what we do at GSOM. We’re firm believers in experience being the foundation for learning.”

For further information, please contact Dr. Priscilla Elsass at pelsass@clarku.edu or 508-793-7633.