Clark University Graphics Standards Manual

Clark Identity System	The Theme
The Signature	Colors
The Logotype	Signature Reproduction
The Mark	Departmental Logos

Clark Identity System

LOGOTYPE
The Clark University name is a carefully rendered and uniquely treated image.

THE MARK
The traditional shield contains a letter "C," a contemporary, stylized globe, and the university's founding date.

THEME LINE
As part of the Clark University identity system, the theme line reinforces the mission of the overall insitution.

The Signature: Clark University's primary identity element

The combination of the mark, logotype, and theme line is known as the "signature." The primary version is to be used on publications, signage, etc. It was designed to emphasize the university's name. The secondary version is intended to be used when applications require reproducing the Signature in smaller sizes. It is designed to balance the elements at the reduced size. Version A, without the theme line, is to be used in applications, such as letterhead and business cards, where there is room to display the theme line elsewhere. Version B, with a stacked version of the theme line, is to be used in applications where there is no room to display the theme line.

Version A, without the theme line, is to be used in applications, such as letterhead and business cards, where there is room to display the theme line elsewhere.

Version B, with a stacked version of the theme line, is to be used in applications where there is no room to display the theme line.

Primary version: CLARK R/K.EPS

Secondary Version A (No Themeline): CLARK2A R/K.EPS

Secondary Version B: CLARK2B R/K.EPS

The Logotype

The logotype is based on the font, Bodoni; however it has been altered significantly to create a unique wordform for Clark University. Do not attempt to recreate the logotype or any part thereof through typesetting. There is no comparable font available.

CLARK LOGOTYPE K.EPS

CLARK LOGOTYPE REV.EPS

The Mark

The Clark University Mark - a shield - has been carefully designed and proportioned. This version of the mark, containing the university's name, is to be used when the university logotype is not used. It should not be distorted in any way.

CLARK SHIELD.EPS (2-COLOR VERSION)

CLARK SHIELD K.EPS (1-COLOR VERSION)

The Themeline

The Clark University theme line is a unique treatment of the institution's philosophy. The theme line was based in part on the typeface Frutiger; but has been altered and spaced to make a unique treatment for Clark University. Do not attempt to recreate the type or any part thereof through typesetting. A white tagline version has been provided to allow for reversed taglines over dark colors, photos, etc. A stacked two-line version has been provided for use in restricted spaces.

CLARK THEME K.EPS