Small Business Development Center

Workshop Schedule Spring 2016

Click for information on location, directions/parking, cost and registration.

Title Date Location

Great Marketing Research (The Foundation To Your Success)

March 10, 2016
Grace Conference Room

Your Brand Versus Your Website (How To Get The Most Impact)

March 31, 2016
Grace Conference Room

Solving The Social Media Puzzle

April 21, 2016
Grace Conference Room
The Power of the Inbox (Tips & Tricks For Successful Email Marketing) Thursday
May 5, 2016
Grace Conference Room
The Importance of Print Advertising (How It Fits Into Your Marketing Strategy) Thursday
May 12, 2016
Grace Conference Room

Great Marketing Research (The Foundation To Your Success)

Thursday, March 10, 2016
8:45 – 12 noon
Grace Conference Room, Higgins University Center

We have designed a marketing workshop series to help you put together all the pieces that are essential to your integrated marketing plan. In our first workshop we explain how research is the core of your successful marketing strategy. In fact, it is the foundation for a successful business.

Learn easy and effective ways to do research to find out:

  • Who your competitors are and what they are doing
  • How you differentiate from your competition
  • Market trends in you field or industry
  • How to establish a target geographic area for prospective customers
  • Where to network to build relationships with potential referrers
  • How to survey or poll your contacts or customers for marketing direction

This information is key to creating a realistic and accurate business plan.  This seminar will provide ways in which to gain insights into, not only your industry and your competition, but also your own business.  You’ll see how integrated internet marketing can help you find the answers you need to confidently market with success.

Katherine Jasmine’s career spans over 30 year.  Before establishing MarketingFIRST, Katherine was Vice President of Research and Marketing for two educational publishers.  She is an experienced seminar and workshop presenter who is called upon regularly to address all facets of strategic marketing.


Karherine Jasmine, Owner - MarketingFIRST, Shirley, MA

Sponsored by:

Mirick O'Connell, TD Bank, & Webster Five Cents Savings Bank.

Your Brand Versus Your Website (How To Get The Most Impact))

Thursday, March 31, 2016
8:45 – 12 noon
Grace Conference Room, Higgins University Center

The biggest mistake small businesses make is marketing without a brand.  Don’t waste your marketing money.   The most successful local businesses don’t just have a business, they have a brand.  When you know what you stand for (that’s your brand), you’ll have a business you love and attract clients you want to work with. 

This workshop will help you define your brand so you can :

  • Clearly communicate who you are, what you do, and what sets you apart
  • Keep your brand consistent across all marketing mediums

What makes you different, your brand, will serve as the building block for your website. Your website’s goal is to build awareness, offer information, and to compel a viewer to take action that results in sales.

During the second part of the workshop you will learn:

  • How strategic design helps produce more engagement
  • Methods to avoid clutter and information overload
  • How your website can hold the reader's attention to keep him/her clicking through your site
  • Ways to engage your potential customer

We will take a look at the overall best practices of website design and then dig into participants' websites in a non-technical manner, focusing on ideas and suggestions for improving them. Come prepared to learn and share..


Stephanie Audette-Connor - Owner, Stephanie Audette Design, LLC, North Grafton, MA
Matthew Ward - CEO & President, InConcert Web Solutions, Inc.,Gardner, MA

Sponsored by:

BayState Savings Bank, Commerce Bank, The Harbor Law Group, & RMI (Resource Management, Inc.).

Solving The Social Media Puzzle

Thursday, April 21, 2016
8:45 – 12 noon
Grace Conference Room, Higgins University Center

It can be time consuming and confusing trying to figure out which platforms to use. Find out how to make Social Media work for you by attracting more qualified customers. By attending this workshop you will hear about some fresh ideas that turn into results.

If you're like most business owners you don't want to try and be everything to everyone. Ideally the traffic to your website should be targeted, qualified prospects. Choose your Social Media activities wisely, without getting consumed by all of the options. You simply want to know what works best.

During the workshop we will discuss:

  • Uncovering and connecting with your audience
  • Planning your approach to optimize payback on your time 
  • Understanding the various Social Media sites and selecting the best ones for you 
  • Creating a presence and building your reputation 
  • Monitoring success and adapting to change

Kathryn is an award-winning author and speaker on sales and online marketing topics. She has a twenty plus year career in sales and marketing and was a top Wall Street sales executive responsible for over $100 million in sales per year. She is the author of 9 books, including two best-sellers: "Solving the Social Media Puzzle" and "Return on Relationship".


Kathryn Rose - VP Business Development, Elastic Grid, USA

Sponsored by:

Fidelity Bank, Middlesex Savings Bank, & Seder & Chandler LLP.

The Power of the Inbox (Tips & Tricks for Successful Email Marketing)

Thursday, May 5, 2016
8:45 – 12 noon
Grace Conference Room, Higgins University Center

What is the first impression you give when a recipient sees you in their email inbox? And when they see you there, what do they do? 

This powerful workshop takes you step-by-step through the keys to effective email marketing.

You will learn:

  • What it really is (and isn’t)
  • What it can do for your business
  • The five easy steps you must take to harness the power of the inbox
  • How to grow a healthy list & to create great content 
  • How to customize a beautiful, mobile-friendly template that matches your brand
  • How to get your emails opened and track your results

From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!); this workshop will give you the power of the most successful email marketing possible.

Since 2008 our speaker has specialized in developing unique marketing strategies that are enhanced through original content creation.


Alicia Williams, Founder & Social Medial Consultant, Aliste Marketing, Northborough, MA

Sponsored by:

Shepherd & Goldstein, Southbridge Savings Bank, & United Bank.

The Importance Of Print Advertising (How It Fits Into Your Marketing Strategy)

Thursday, May 12, 2016
8:45 – 12 noon
Grace Conference Room, Higgins University Center

In this series we will have covered marketing research, branding, website development/optimization, Social Media platforms, and email marketing. Now we will summarize these steps and explain how they are connected to your innovative print and online advertising plan.

Don't waste your precious marketing dollars on business cards, brochures or other mailings that will end up in the trash; as print advertising deserves the same attention as Social Media. Marketing collateral should be consistent with your branding and website messaging for it to be effective.

Do you currently, or want to:

  • Market face-to-face with the exchange of business cards &/or brochures?
  • Attend trade shows or utilize open houses; or special event marketing?
  • Drive people you meet in person to your webiste to generate sales?

Our speaker will discuss how to develop a strategic marketing and media plan, with integrated graphic design that appeals to your targeted end-user.

Deborah Penta is known nationally as an expert in the industry working with businesses to help shape strategic and effective marketing, advertising and public relatiosn programs. She is a regularly featured speaker at various national conferences, been featured in business journals and is a regular guest on radio and television. In addition, she has authored numerous published articles and columns on marketing and leadership.


Deborah Penta, Founder & CEO - PENTA Communictions, Inc., Westborough, MA

Sponsored by:

DCU (Digital Federal Credit Union), The Feingold Companies, & UniBank.


All programs are held in the Grace Conference Room, Higgins University Center, Clark University, 950 Main Street, Worcester, MA 01610


Take Exit 11 (College Square/Federal Square) off 290. Go straight, following sign for Federal Square/Downtown. At second traffic light take a left onto Cambridge Street (St. Matthew's Church on left and Culpeppers Bakery on right). Go one mile to the end of Cambridge Street. Take a sharp right onto Main Street. Drive down Main Street (the campus is on your left) thru your first set of traffic lights. From 950 Main Street turn onto Woodland Street. Woodland Street curves to the right. Turn left on Charlotte Street, then left on Florence Street. Make the next left onto Downing Street & park on the Upper level of the Clark University parking garage on the right.

Some on-street parking is permitted, but please check street signs carefully for parking restrictions.

Download the parking and campus map in PDF format.


For all programs, registration begin at 8:45AM, and all programs run from 9AM until 12PM.


$39 for the first workshop
$30 for each additional workshop or additional registrant (from same company)

Special - $150 for all 5 seminars


To reserve your space, please mail your check made out to Clark University to:

Clark University SBDC
950 Main Street,
Worcester, MA 01610-1477

Be sure to list attendees names and which seminars you are paying for. You can also REGISTER ONLINE but we cannot process credit cards - sorry.

Space is limited. Advanced registration required. Registration fees include materials and refreshments. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry, no refunds will be given to individuals who cancel or do not show up for a workshop they have registered for.

Please contact the Clark University SBDC for more information at 508-793-7615 or via email at

Corporate Sponsors

The Massachusetts Small Business Development Center Network Central Regional Office at Clark University would like to extend thanks to the following institutions for their financial support, thus allowing us to provide quality and educational workshops at a nominal fee to the small business community.