Research Interests

Advertising, Place Marketing, Healthcare, Social Implications of Marketing, Public Policy, Digital & Social Media Marketing.

Teaching Courses

Dr. Dastidar teaches courses in analytics, including current courses MKT-231 Marketing Research and MKT-5495 Digital Marketing Analytics

Publications and Experience

Cortez, Roberto Mora, Wesley Johnston, and Ayan Ghosh Dastidar (2023), “Managing the Content of LinkedIn posts: Influence on B2B Customer Engagement and Sales” Journal of Business Research (Link)

Ghosh Dastidar, Ayan, Sarang Sunder, and Denish Shah (2022), “Societal Spillovers of Advertising: Television Advertising During a Public Health Crisis” Journal of Marketing (Link)

Cortez, Roberto Mora and Ayan Ghosh Dastidar (2022), “A Longitudinal Study of B2B Customer Engagement in LinkedIn: The Role of Brand Personality.” Journal of Business Research (Link)

Shah, Denish, and Ayan Ghosh Dastidar (2019), "Customer-centric Marketing: What, How, and Why do customer habits matter?" In Handbook on Customer Centricity, Edward Elgar Publishing. (Link)

Awards & Recognition

Faculty Fellow, ISMS Early-Career Scholars Camp, Duke University, October 2022

Winner, GTA Teaching Excellence Award, J. Mack Robinson College of Business, Georgia State University, March 2022

Winner, Best Paper Award at the 5th International Conference of Marketing, Strategy, and Policy, Newcastle University, September 2021

Fellow, AMA-Sheth Foundation Doctoral Consortium Fellow, Indiana University, USA, August 2021

 Winner, Clyde Kitchens/Thoben Elrod/Delta Sigma Pi Doctoral Fellow Research Grant ($6,700), Georgia State University, USA, 2021

First Place Winner, Doctoral Fellow Research Proposal, Marketing Strategy Consortium, McCombs School of Business, University of Texas at Austin, USA, 2020

Fellow, Marketing Strategy Consortium, McCombs School of Business, University of Texas at Austin, USA, December 4-5, 2020