Faculty Biography

Lin Boldt

Lin Boldt, PhD

Assistant Professor of Marketing
Graduate School of Management
Clark University
Worcester, MA 01610-1477

phone: 508.793.7742
email: LBoldt@clarku.edu



PhD, University of Wisconsin - Madison

Research Interests

Joint Decision Making
Context Effects in Choice Decision Making
Hierarchical Bayes Choice Models
Retailer Pricing Policies
Digital Marketing

Teaching Courses

Digital Marketing Analytics
Marketing Consulting Projects
Marketing Research

Key Publications

Boldt, Lin and Neeraj Arora, “Dyadic Compromise Effect,” Marketing Science, forthcoming.

Kopalle, Praveen K., P.K. Kannan, Lin Bao Boldt and Neeraj Arora (2012) (equal authorship), “The Impact of Household Level Heterogeneity in Reference Price Effects on Optimal Retailer Pricing Policies,” Journal of Retailing, 88(1), 102-114. [Winner of the 2014 Davidson Award] 

Research In Progress

Coulter, Keith S., Lin Boldt and Robin A. Coulter, “On Gymtimidation and Exeruption”

Boldt, Lin and Neeraj Arora, “Competitive Spillover Effect of Digital Advertising”